The WP Minute+

matt_1_01-14-2025_131900: Welcome
back to the WP minute today.

Special guest Arielle Krantzow.

Arielle, welcome to the program.

ariele-krantzow--pressable_1_01-14-2025_131900:
Thank you for having me.

So good to be here.

matt_1_01-14-2025_131900: we're going
to let you know, there's always a lot

of firsts on this podcast, and this
is a first for me to be recording in

the unfinished part of my basement.

Luckily, my wife doesn't watch the show
or else she'd be killing me right now.

but with the magic.

I actually might put myself on a green
screen and those who are watching the

podcast instead of just listening won't
even see the horrible mess behind me.

so thanks for being the first to
be recorded in my basement, really.

ariele-krantzow--pressable_1_01-14-2025_131900:
You know what?

It's, it's an honor, truly.

I'm so glad you trust me with this.

matt_1_01-14-2025_131900: for folks who
don't know, who are, the uninitiated,

you hail from Pressable, one of,
Our most long term and a fantastic

sponsors here at the WP minutes.

So of course, thanks for that.

but, I think folks who showed
up at the word camp in Portland

last summer, might've seen you.

And that was like week one, right.

Or week two of you being at the company.

ariele-krantzow--pressable_1_01-14-2025_131900:
I think it was like month one.

It was definitely like month one.

but yeah.

I joined the company, and like, as I was
signing my paperwork, they're like, we

have to buy our tickets for WordCamp,
so like, you're joining us, right?

Like, no surprises here.

I was like, yes.

I'm gonna buy my ticket.

I'm like, calling my husband, I'm
like, so the week of the end of

September, I'm gonna be at a conference,
like, Sorry, you have the kids.

matt_1_01-14-2025_131900: Yeah.

did you know what word camps
were all about before joining?

ariele-krantzow--pressable_1_01-14-2025_131900:
I did not.

So I am, while I've been a long
time WordPress user from, you know,

from the marketing perspective,
I've worked on at several companies

and their backend was WordPress.

I mostly led content and content teams.

and so I've always been.

A user of WordPress and never been
like the developer of WordPress.

I've always gotten it just to hand it
to me in a pretty box and been like,

make your blog posts, edit the website.

So it's been, it's been really
wonderful to get initiated

into the WordPress community.

And people at the company joked,
they're like, I can't believe you're

going to WordPress at like month one.

And I was like, please.

I was like, This is so great to be
just dropped into the community and

I think being Being connected with
Jess Frick who's our head of product.

She's like the queen I was like, I'm
like she's the queen of WordCamp like

she knows everybody so she was walking
around like introducing me It was such a

great welcome to The WordPress community
and to Pressable and being able and like

being forced to sort of Stand by a booth
and talk about your product on month

one being like talk about the education
Factor going from like zero to sixty

Or normally you have some ramp up time
to really like dive into your product

learn what it does I didn't have it.

I was like studying For word camp, but
i'm so glad that it happened that way.

Sure.

matt_1_01-14-2025_131900: yeah, for sure.

lots of talk about, I want to talk, about
what your role at pressable is, we're

talking about the WordCamp that kind
of shook things up for the community.

We'll touch upon that just a touch, as
we move throughout this conversation, but

you're squarely in the marketing role.

You were touching and maybe
using WordPress as an end user

at the last gig, what's the
background for you in marketing?

Has it always been marketing?

and I'll just give you a second to think
about that because to set the stage, I

talked to a lot of marketers who come,
into the space, they end up in marketing,

but maybe their previous background was,
I don't know, art and theater, right?

how all of that stuff plays well
into actual marketing roles.

So have you always been in marketing
and what's your key specialty?

ariele-krantzow--pressable_1_01-14-2025_131900:
So If I thought about when

I was starting college, no,
marketing was never in my plan.

I actually went to
Parsons, I studied design.

And when I, I was the lucky
ones who graduated in 2008.

And it's like, Oh, here's a, No
one needs you to do anything.

And so I actually took the opportunity
to like go traveling and I was like,

well, no one's hiring me anyway And
when I came back I was looking at

different roles that were available.

I was looking at roles in graphic design
I was looking at all different types

of roles and just by chance Wix which
was in Itty bitty company at the time.

it was in 2010 and they had
recently started their New York

office I think it was still on
flash just to date us back there.

It wasn't yet like that's where Wix
started So I was brought in And was

kind of able to like define my role
as the years went on And ended up

in More of like a community role
that was on the marketing team.

Sometimes it wasn't on the marketing team.

And from there it kind of led to doing
all sorts of marketing activities

because I was doing a lot of events.

I was promoting them and like paid
app, paid social became a thing.

And as people were asking questions
about SEO, and I was really

drawn to all of these areas.

And I ended up going
back to business school.

Into realize like content marketing
was a place where I could be really

creative and Really drive the strategy
and success of an, of an organization.

And so that's really what led
me to marketing was this idea

that I can still be creative and
be analytical at the same time.

and so that's, so I've always
been from then on, I've mostly

been in content focused roles.

Always been on fairly small teams.

So having.

You know one person under me on a content
team and leading that and Was thankfully

given the opportunity to Make really big
changes and do really creative things.

I had really understanding ceos and
Which is I I has not always been the

case And I know that's really lucky to
have a leader You Of the company that

understands marketing and sees the
value of content marketing specifically

and then was approached middle of last
year by pressable and the role just

seemed like my dream role in every
aspect and it is i'm so glad that it

worked out and it has proven to be
as An amazing of an opportunity and

place to work as I ever imagined.

So I'm really grateful

matt_1_01-14-2025_131900: One of
the things that, and I'm curious if.

I think you'll agree with this,
this thought, but, you let me know

where it fits in, to your life.

I think one of the things that is
great about WordPress, which is,

which goes under the radar a lot is
that the software itself can enable

an individual teams of people.

I think if there were a real, like
a local initiative, WordPress allows

users to learn and understand the web.

Outside of just web design, right?

So like you can teach somebody WordPress.

They can certainly learn web design.

That's probably like the de facto route
that a lot of folks go, or they could

learn like how to be a developer, right?

Unpack WordPress, learn JavaScript, learn
PHP, HTML, but then there's the whole

end user side of it, which is writing
blogs, becoming a marketer, becoming a

writer, becoming an air quotes webmaster.

these are.

tools and talents and resources that
are almost byproducts of WordPress

and I would like, this is more of just
like a grandstanding moment, not a

direct question, but your thoughts,
I would like to see more people

teaching WordPress outside of like
the web design aspect of it, right.

Or that build a website,
build an e commerce platform.

Business for it because as a, like
you, as a marketer, WordPress probably

became a tool at first was like,
Oh my God, how do I use this thing?

To how, where has this been all my life
as a content marketer, making my life

easier, might be a little struggle, a
little uphill battle in the beginning to

like learn all this stuff, but once you
learn it and you realize how, creative you

can be with it, how flexible WordPress is.

It can become a real benefit to
just knowing it and using word

WordPress to get that next job
to, to, unlock this new talent.

what are your thoughts on how WordPress
can, enable people to earn a living?

ariele-krantzow--pressable_1_01-14-2025_131900:
I agree with everything you said there

There's so much In previous roles
that in interviews i've been asked.

Do you know how to use wordpress?

because There's, there is a learning
curve in terms of you get on and it

looks like something a little bit, I
wouldn't say scary, it's like coming

from someone like I know had like was
doing like basic coding and I was like

front end development's not for me.

And it's one of those things and those
skills that if something breaks, you

know how to fix it, you know how to
optimize it, you know how, you know,

when you're, when you're Yoast plugin is
telling you X, Y, and Z, you're like, hmm.

Yes and no and you realize like
especially, you know, thinking

I'm going to bring up AI now
that AI is a thing, right?

Every AI tool is giving you suggestions
and you're having to to figure out, well,

I'm the person and so I have the knowledge
and I know how to make the right choices

and I don't have to rely on this robot
to tell me this is the right decision

and that's the wrong decision, where if
you didn't have that WordPress knowledge,

you would be a little intimidated by
all of these tools and suggestions.

I honestly think the WordPress
backend and the, the platform and the

user experience is not that scary.

And I've used several other CMSs in
my career, and at some point, I was

like, can't we just use WordPress?

Like, let's just call Spade a Spade
and it's back, it's just back.

matt_1_01-14-2025_131900: Yeah.

would you, knowing what you know
now, would you still classify it

as, or how would you classify it?

Would you classify it as beginner friendly
or you'd have to be more Intermediate

to use something like WordPress compared
to the other CMSs that you've used?

ariele-krantzow--pressable_1_01-14-2025_131900:
I'd say they're fairly on the same

level in terms of, I feel like
anytime you use a new technology,

even if it's the easiest thing to use,

it's always a bit like, where is that?

And so you have to have the
mentality of click and learn.

And you can't be afraid
to break something.

And I joke with Wayne, our front end
developer, like, I'm so sorry, I'm

going in here and I'm going to break
something and I might need you to fix it.

And he's, you know, he said to me,
and it was like very early on when

I was starting and he's like, no,
no, we'll, we'll want to fix it.

We'll fix it.

Don't worry.

It's not going to break.

Cause it's a website and you can fix it.

And it's okay, right?

Like, you can't be afraid to
break things to try and get them

the way that you want it to be.

matt_1_01-14-2025_131900: I wanna
talk about, AI and how we'll all

lose our jobs in a couple months.

no, just kidding.

ariele-krantzow--pressable_1_01-14-2025_131900:
pretty.

matt_1_01-14-2025_131900: there's a lot
here and I think, look, I think anyone

who's been listen, listening, obviously to
this podcast or tuning into the WordPress

space, pressable is an automatic company.

Automatic, obviously is in
the news a lot these days.

I think that there's a lot that one
can debate about the situation that

we're in, but I think that WordPress
is, I often think about like, is

WordPress really under attack from
other companies more so than it is.

Under attack by, things like AI that
are, you, I've been using AI to build

these little ad hoc, a little bespoke,
little ad hoc apps that I'm making things

I could never do two years ago, right?

Things I could never do,
certainly not 20 years ago.

And I'm looking at AI as.

The page builder for software these days,
just like we have Elementor, we have

Gutenberg, we have beaver builder Divi.

We have these tools to help us
build on top of WordPress and

do things within WordPress.

I'm looking at AI going, damn, it's like.

AI is the elementor for any
software that I can build.

I'm not saying it's a good thing.

I'm not saying it's the right thing.

But I also, like, I look at us versus,
or WordPress versus the world of AI

and software development and how much
WordPress is going to be impacted by that.

and I'm curious, like your
thoughts as a marketer.

cause we won't have to talk about
like building websites, but is

AI part of your daily routine?

How are you leveraging it?

I'm leveraging it in certain ways.

are you worried at all
about AI and WordPress?

what's your take on this
crazy, timeline that we're in?

ariele-krantzow--pressable_1_01-14-2025_131900:
yeah.

So, WordPress and AI, I think are just,
I think AI complements everything.

And in the same way that it can be abused
and used wrong and lowering the quality.

I think that the people who learn to
use it correctly and who are using it,

not to do their jobs for them, but it
will enhance Everything that someone is

doing, and just one thing, especially
with marketing, I can do things so much

faster than I was doing two years ago.

There's just so much, but with that
also, I'll say, comes an expectation to

produce more faster with fewer resources.

Because I have this little buddy next
to me, helping me brainstorm ideas,

helping me decide on word choice,
and help, you know, just helping me

formulate my thoughts faster and better.

At the end of the day, the You
know, you can't just go in and say,

chat, GPT, go write me this article.

It's never going to be good
enough, but you can say, Hey, I

want to write an article on this.

These are the keywords that I want to hit.

Is there, can you help me figure out
what's the right way to approach this?

And, you know, help me like I use it as.

Just really like an assistant.

It is exactly what it
was really meant to be.

and just help me make those choices and
help me make those decisions faster.

And that allows me to get the right,
to make the right decisions and to get

the right content out there faster for
marketing, whether it's ads, whether it's,

a drip campaign, whether it's a customer
case study, whether it's an ebook, right?

All of these.

All of these strategic writing
pieces are just enhanced.

And from the WordPress perspective, and
being able to like, it code for you.

Like, yes, I'm sure it can.

Is it as good as someone
doing it by themselves?

I don't know.

A smart developer working with AI
is going to create amazing things.

matt_1_01-14-2025_131900:
Yeah, and I would say the same

thing for marketing too, right?

Like it's at this stage in the game, which
is January 2025, depending on when you're

watching this AI might've already taken
over and none of us are here anymore.

but you know, if I asked chat GPT to
write me a blog post about whatever

X amount of topic, it's just going
to, and if it's just a simple, very

simple prompt, it's just a very.

Generic piece of content, right?

And you can debate like, where
was this content sourced?

is it the same piece of content
that a thousand of us marketers

are regurgitating all the time?

I, I don't have the answers for
that, but the point is, I see

the same concepts happening.

we're not the same concept
of the same output.

If I just vaguely ask it to
write me something, it produces a

vaguely written piece of content.

If I vaguely ask it to code me something,
it vaguely codes something for me.

I think it's much more exciting
to see it code something.

Cause you're like, Oh my
God, I could never do that.

Right.

And that is the amazing
part on the coding side.

but on the creative side, It
still needs a lot of work.

And

here's a question.

I think we'll see a premium of
human written content or human

created content in the future.

Do you have any insights into like maybe
how automatic thinks about the human

side of content that you're outputting
experiences in, one on one conversations?

Like, what are your thoughts on
like the value of human generated

content, which is pretty amazing.

Wildly crazy to even say, but like human
generated content versus AI content.

Do you have like this delineation
point where you can see one is

more valuable than the other?

ariele-krantzow--pressable_1_01-14-2025_131900:
So I can't speak for automatic as a

whole, I can't even speak for pressable
as a whole, but I can tell you from

my experience and the first thing
I think of when you're saying those

things to me is that I think from
Google, from SEO, and there is a clear

preference for quality over quantity.

And it's becoming more and more apparent
that Google knows if you just popped

it into AI and had it spit out a piece.

It just does.

It knows that that's not how people speak.

Maybe as AI gets more advanced, It will
have to update and become more advanced

and we're just one upping each other
Every single time right like I joke i'm

like i've been in the marketing game so
long that I remember when you could just

put white text over a white background
and call that seo and like every time

We, humans, figure out a hack, Google's
gonna figure out, Oh, this is a hack, and

we're gonna try and find that content.

So, that's where I see it, is that, You're
always going, the human is always going

to be able to do it better, have a unique
perspective that AI is not gonna have.

Now, for more transactional
things, does it matter?

I don't know.

Like if I just need if I'm starting a new
e commerce company and I just need Ai to

write me the thanks for You know, thanks
for buying this email and whatever comes

after that those super transactional
Emails that require no creativity and

just you have to send it with the order
number and this and that like Yeah, don't

think too hard just have ai do that for
you But if you're trying to actually

create something of value You For other
people you need a person you just do

matt_1_01-14-2025_131900: Yeah.

I definitely see the impact.

another, soapbox moment coming, but, I'm
sure you follow a lot of the WordPress.

obviously you follow the WordPress like
news from other, not just the WP minute,

but other outlets, other individuals, and,
you WordPress specifically is interesting

because as it's, working impressible
and, underneath the automatic umbrella,

it's a multi billion dollar industry.

there's, a lot of importance
behind open source software, what's

happening to WordPress, hosting
companies, tech companies, et cetera.

But there's not a lot of news coverage.

I say that sort of tongue in cheek with
a lot of the stuff happening, these days.

yes, some bigger news outlets are
covering WordPress these days.

but on the boring years of
WordPress, those outlets aren't here.

It's just me.

And, a few other people in the
WordPress space who cover this stuff.

And the point that I'm getting to is for
niche news or pockets of news, not just

WordPress, but other important areas,
whether that's like community news,

you're in another industry that doesn't
get covered a lot from, big media, AI is

going to be that thing that just replaces
people covering that sector, right?

and especially for WordPress.

There's so many people that have
WordPress newsletters that sort of

air quotes compete with the WP minute,
or that maybe I compete with that.

I think what will happen is
people be like, you know what,

just give me my AI bot, come over
here, give me my weekly update.

I don't need to listen to Matt anymore.

And what I'm doing is forecasting my
own demise with AI, but I think that's

going to, I think that's, what's going
to happen is the first to fall are

going to be like the headline things.

Right.

Give me the market report through AI.

Just no other cruff, just
what's the report, right?

what is the hap, what's the headline and
summarize it in two sentences for me.

And I think that.

I already see it with AI doing
that in some pockets of news.

humans already do it where they're just
like, I'm going to have my own newsletter

and here's the 10, here's the same
10 links that we all send out to our

newsletters, specifically in the WordPress
space that humans are almost ruining

that their own experience that way.

And people are going
to need to dig deeper.

and maybe that's the essence
of this whole AI thing is.

If you're in the creative space and you're
in the marketing space, specifically if

you're in the WordPress space, you're
going to have to dig deeper and do

and roll up your sleeves and do better
work, to compete against the generalist

AI bot that everyone will have.

and maybe that's the lesson for all of
us here, through what we said is dig

deeper, roll up your sleeves and do better
work as a marketer and as a creative.

Any thoughts on that?

ariele-krantzow--pressable_1_01-14-2025_131900:
Yeah, the the main idea that i've

been seeing is that Ai is yes.

I'm going to use ai as a search engine.

It's already happening.

You know, it's already happening I think
from it again from an seo perspective.

We're thinking about how are people
talking to ai and asking those questions

verse how Few years ago people would
just type into google The way you

structure those sentences is different.

And so from a marketing perspective,
you have to speak differently and

almost, you have to speak more, more
human like, and you have to have a

unique perspective because someone's
going to go into their AI and ask

for today's report on WordPress.

And if you're not saying something
that is unique and relatable, Then it's

not gonna pull it up because it's not
gonna see it as something important

because it's gonna say Oh, here's ten
things saying it the same ten ways

and it's gonna be like, what is this?

they're gonna put one thing but if
there's something unique you're gonna

you're gonna come up in that and one
thing from like in the marketing world,

we all see AI as a media source, almost.

Like, it's just as important to think
about how people are speaking to AI, how

someone's, oh, okay, she's muted, how
people are going to ask Alexa a question.

We think about that from a marketing
perspective, and if that's not gonna, if

you're not answering that question in the
way it's being asked, It doesn't matter.

And so from AI is just the next thing
that's pushing humans further to be

more creative and to be, and like I
said, like to dig deeper and do better.

And that's just going to be It's just
the next thing that's pushing us there.

Are we doing great as a human race?

I don't know.

But, it's always, it's
definitely debatable.

but from a commerce perspective and
from, you know, from the internet

perspective, there's so much to
be done and there's so much to be

said and there's so much to learn.

And I always think about like the
last company I worked for was a

customer education platform And I've
never drank the kool aid so hard and

to think that it's so important to
educate your customers and In the

same way, it's so important to make
sure that you're hitting every single

area and aspect of what your customers
could possibly be thinking about.

And even from the Pressable perspective,
we're now, we're now, Putting

together some time in the near future.

I'll let you know, when we're
we are working on a really easy

digestible way to be a bigger part
of the wordpress conversation, but

not just wordpress specifically,
but wordpress is the internet.

Right.

And so thinking about people who
are interested in wordpress or want

to learn wordpress are interested
in all aspects of the internet.

Right.

And so you can't just have this
really narrow conversation.

You can, but you're going to run out
of things to talk about pretty quickly.

You have to think about it as the internet
as a whole and how people interact with

it and where that's leading in the future.

matt_1_01-14-2025_131900: Yeah.

One of the things that, Jess Frick
said when she was on the show is

that Pressable sort of operates
like a startup within a startup.

It's like this culture where, like,
you're still having to, Pressable,

that is still like pressable.

Prove yourself to the hosting world.

even though you're under the
automatic umbrella, is that now that

you've been there a few months, is
that culture fit ring true to you?

Have things adjusted slightly?

what's your thoughts on like being
the startup within the startup?

I don't want to say underdog,
but I don't know if you feel that

way, but, what's your thoughts
on startup within the startup?

ariele-krantzow--pressable_1_01-14-2025_131900:
Yeah, I agree with that, and it's not

so much in the way that the company
is viewed, and yes, we don't have the

huge social following of a big company,
and we don't, which we are growing and

working hard to do and to become a bigger
part of the WordPress conversation.

like connecting with you and connecting
with other people in the space and

being at WordPress and at WordCamp
and talking about what we do.

so we do have to prove ourselves
in some way, but I will say that

we're, we really focus on Quality.

Pressable is a quality host.

We do not accept subpar.

Because then why are we even here?

Because our competitors can do it better.

If we're not even trying, if we're just
trying to be similar to them, then what's

the point of even doing all of this?

We have a better product.

That's why we're doing all of this.

We're going to take better
care of your website.

We're going to take better
care of your customers.

And from the, you know, from the
community aspect, being a startup

is just almost makes things easier.

I don't have to ask 10 people and
get the approval of 10 people to

make every decision I need to make.

I've worked in larger organizations.

There's a lot of red tape sometimes.

You just, the freedom and the
fluidity that the entire Pressable

team has to own what they're doing.

And make that decision.

You can inform some people, but for the
most part, our team is built of really

intelligent, hardworking, motivated
people who know what they're doing,

because we don't have the luxury of having
somebody on our team doesn't cut it.

And so when you're, even when you're
like one of the things Pressful is so

proud of is our level of support, because
we don't have the luxury of having

someone on our support team that can't.

Figure it out themselves.

And as the company grows,
we're not lowering that bar.

We're not all of a sudden going to
hire somebody who's like, not as

good keeping that bar where it is.

And so what's going to happen
over the years is just the people

at Pressful are just going to
be getting better and better.

And the product can only go up from here.

And every bit of feedback we take
with care and consideration and Figure

out how to improve the experience.

And because we have that agility,
we can say we like our product

roadmap is our product roadmap.

But if someone says, this is why I'm,
I'm not happy with whatever's going on,

or I think you could do this better.

Even for example, I, when I
joined the company, I was moving

my one of my husband's company's
websites over to pressable because

well, why not have the best?

and I was like, analyzing the experience
as I was going through it and made notes

and I was like, this is where I got stuck.

This is what could be better.

And I'm clearly like
the not techie person.

So from the pressable family, like a
lot of people that we deal with are very

technical, but there's tons of people
like me who aren't all that technical

that moving a website from host to
nerve wracking and can affect business.

And To be able to fix those, even those
tiny little gaps to make it a better

experience is something that our team
is like profoundly aware of and able

to make those adjustments quickly.

matt_1_01-14-2025_131900: agencies
or are agencies the best customer

fit for Pressable these days?

I think that was, many years ago
when, when Pressable came on as a

sponsor, that was a lot of it, right?

You're building the dashboard
experience, leaned heavily into what

I think an agency would require.

let alone like, Want to have in a control
panel, but they, I require like some of

like the reporting, the analytics, God,
one of my favorite things is I could just

change the admin password, right there, in
the dashboard, which is like a no brainer,

for, that a lot of hosting companies are
still lacking in, agency is still the

best fit or has that grown a little bit,
over the last, I don't know, year or so.

ariele-krantzow--pressable_1_01-14-2025_131900:
Agencies are still a huge audience for us.

They're definitely our main audience.

And I think something that's been, we've
been talking about, internally and just

what's been happening with our product
is as our product is getting better.

Our agency size is growing.

So where we used to really focus
on these smaller agencies, we're

becoming the best choice for larger
agencies that have thousands of sites.

And because of all of those things
that you said, we think about

what somebody who's managing
multiple sites, not just requires.

But what makes the experience better
and what makes it just easier for them

to get through the day to day Whether
it's, you know scheduling plug in updates

with a click of a button like you just
have to be like, yes, I want that and

you can customize your schedule Right.

It's so easy, especially like okay,
so i'm thinking about oh, I have

one website I can just go in and do
it whenever it makes sense for me.

But if you're managing 10,
20, 50, 100, 2000 websites.

You need something that's thinking for
you and taking a lot of that pressure off.

You can, everything that you need
to do is customizable and makes

it easy to have that experience.

matt_1_01-14-2025_131900: In the
day to day role you're putting

out, or you're probably helping
craft the blog posts, maybe some

eBooks like you mentioned earlier.

Any other areas or areas that
you're creating content in

that you're excited about?

anything on the content
side, the marketing side,

on the horizon of Pressable?

maybe not the feature set of the
dashboard, stuff like that, but

things that you're working on,
they're like, Hey, I can't wait to

ship this piece of content next.

ariele-krantzow--pressable_1_01-14-2025_131900:
Oh, yeah, we have a video strategy in

place that i'm a big lover of video i've
been known to be the person on camera at

previous companies mostly because I was
willing i'd like hunt down people at the

company be like, would you be on camera?

And they're like no every so often.

I got a resounding.

Yes I will

matt_1_01-14-2025_131900: sounds
like my day job at Gravity Forms.

ariele-krantzow--pressable_1_01-14-2025_131900:
will find any theatre majors in the

company and be like, I know, you've
been waiting for this, come here.

and it's worked out, to be honest.

They're fantastic on screen.

but, yeah, we've got, you know, things
that'll launch in the next several weeks.

I want to say by the end of January,
but probably I'd say mid February,

if I'm being realistic, and I
don't tend to like to be realistic.

But, they're, you know, that's I think
the thing that I'm most excited about

is because that's one area where like we
don't have a ton of video going on because

we, we have an amazing knowledge base.

We have an incredibly deep blog.

And that's just the next place to go.

And especially with video being so
important for SEO with video, just

being how people are interacting with
the world these days, like I'm just

going to get up on a camera and go
like this and say, you know, say what

I was going to say instead of typing
it in into a post, it just makes it.

More relatable and when I started out
in video, I remember being like, Oh,

this has to look super polished and
realizing like, I think as Tick Tock

and, you know, maybe rest in peace,
who knows, the You know, and all of

the other platforms and reels are just
becoming, like, a little overwhelming.

The, the quality doesn't have
to be there of the video itself.

I think the audio has to be spot on, and I
think that the content has to be spot on.

And you cannot, going back to
AI, you cannot just ask ChatGBT

to write your script for you.

Because you have to have
a unique perspective.

Because if you don't have that,
there's 45 other people saying

the same thing on the same day.

What, why are they going to watch
your video or read your blog?

And so there's so much that's
going to happen and this year

we're growing the marketing team.

We've got a ton of things on the
horizon from a product perspective

that I dare not speak about.

Jassims.

I will not.

but, there, I'm really
excited about everything that

Pressbowl is doing this year.

matt_1_01-14-2025_131900: Yeah.

Fantastic stuff.

Ariel, where can folks
find you to say thanks?

ariele-krantzow--pressable_1_01-14-2025_131900:
I am on LinkedIn.

I'm the only one of me in the world.

I tend not to be elsewhere readily
available, but you can find

me, Ariel Crenshaw, LinkedIn.

that's the easiest place to find me.

and I'm sure since I am the only one
of me, if you Google me, you will see

some things that I'm truly horrified of.

matt_1_01-14-2025_131900:
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